According to google analytics, when the shoppers have drifted apart, and there has been no sale in a while, the shopping experience of people also gets dull, and brands also get lazy. Then the malls have to help bring the shoppers back by something like a redemption gift campaign. If you are wondering what it is like? How is it set up? Etc. Then don’t worry, you are at the right place, continue reading to find out:
What is a redemption gift campaign?
A redemption gift (gift with purchase , GWP) is basically a chance to avail an offer in exchange for something that will still generate revenue for the brand. Various malls conduct redemption gift campaigns in order to gain more customers and also drive the customers back when their sale is going slow. This happens more often at the end of every season when people have already made purchases, but there is still some stock left that needs clearing. Then the mall sends out the message to every brand to conduct some offer that will attract those customers back. That campaign can be in the form of “end of season sale” or “buy one get one free” etc.
How they bring customers back?
Play the game emotionally:
All brands know their customers better than anyone, and when their customers are not coming more often, they drive them back by getting hold of their loyalty towards the brand. They set up gift card options, for example; if a couple is buying products of total 50$, they will get a discount of 10% or a free gift because of using the gift card.
Here the customers will think that what a nice opportunity to avail a gift and by getting a gift card they will not only generate revenue for the brand because of paying for the membership but also the bill for the clothing they originally bought.
Gift offerings right before any holiday:
Whenever a new holiday is starting people are all in the mood for buying new stuff, and they would want to get affordable yet good quality shopping experience. Commencing last-minute gifting campaigns helps a lot right before any holiday at this time you should cut off the shipping deadlines so nobody orders through free shipping rather they would come to the store itself and buy the products and the gifts as well.
Increase the price of the product at the last minute of any occasion:
When there are certain occasions falling in places such as graduations, mother’s day, and father’s day etc.
Try to increase the prices of the products that have been best-selling and most people tend to buy everything last minute for occasions like these and they will be willing to pay more so this will the opportunity to also drive them more towards your brand specifically by offering a token of joy for them as a redemption gift along with every product they get.
Conclusion
This is how a redemption gift (GWP) campaign can help malls to drive their shoppers back, and every brand would now be tactfully able to sell as much of their products as they can by working carefully on every gift campaign.
